Brand strength method: the standard to manage brand equity

The Brand Strength Method is a strategic reference for executives, board members, policymakers, investors and brand professionals. It combines quantitative measurement with editorial interpretation, offering both a global ranking and deep sector benchmarks.

The methodology is designed to be scalable and extensible: additional brands, sectors and regions can be analysed using the same framework.

A brand is assessed using five equally weighted dimensions:

• Brand Awareness – global recognition and mental availability

• Customer Satisfaction – experience quality and reliability

• Brand Image – trust, relevance and reputation

• Market Power – structural competitive position

• Financial Strength – resilience, profitability and investment capacity

The outcome is a Brand Strength Score (0–100), enabling transparent benchmarking across sectors and regions.

The Brand Strength Method is the intellectual property of BEM. The methods marks a structured, cross-sector methodology dedicated exclusively to measuring brand strength.